Variables Such as Geographic Location, Type of Organization, Customer Size

question 211

Multiple Choice

Variables such as geographic location, type of organization, customer size, and type of product usage are used to segment ____ markets.

• A) consumer
• B) business
• C) government
• D) international
• E) most target

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Definitions:

Desensitization Training

A therapeutic technique used to reduce phobias and anxieties through gradual exposure to the feared object or situation.

Feared Items

Objects or scenarios that evoke a strong sense of fear or anxiety in an individual.

Systematic Desensitization

A behavioral therapy technique used to help individuals gradually overcome phobias and anxieties through controlled exposure to the feared object or situation.

Arachnophobia

An extreme or irrational fear of spiders.