After an Organization Has Determined Which of the Many Segmentation

question 45

Multiple Choice

After an organization has determined which of the many segmentation variables it will use, the next step in the target market selection process is

• A) evaluating each of the relevant market segments.
• B) selecting the specific target markets.
• C) reviewing the appropriate marketing strategy.
• D) analyzing the interaction between segmentation variables.
• E) developing market segment profiles.

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Definitions:

Net Realisable Value

The estimated selling price of an asset in the ordinary course of business minus any costs associated with its sale or disposal.

Fair Value

A market-based measurement that represents the price at which an asset could be exchanged or a liability settled between knowledgeable, willing parties in an arm's length transaction.

Normative Theories

Theories that prescribe how the world should be or how ethical dilemmas should be resolved, based on values and principles.

Monitoring Costs

Expenses associated with the oversight and management of investments or other financial activities to ensure compliance and performance objectives.