Scenario 6

question 89

Multiple Choice

Scenario 6.1 Use the following to answer the questions.
Angels Kids Spa offers various treatments designed to appeal to the younger customer. Treatment options include manicures, pedicures, facials, tea parties, and dress up photos. Parents can even purchase a birthday party package. Currently, Angels offers its services only to girls under the age of 14. Originally begun in Delaware, Angels is considering opening its spa/salons in other parts of the country and is planning to expand its offerings to girls aged 14 to 17. The company realizes that some changes may be needed. For example, management wants to find out if the older girls will be interested in their birthday party and tea party services.
Refer to Scenario 6.1. Which of the following best describes Angels' current approach to the market?

• A) It is segmenting the market according to demographic variables.
• B) It is segmenting the market according to product-related variables.
• C) It has chosen a segment that is not identifiable and divisible.
• D) Its market is impossible to reach because of legal constraints.
• E) It is not segmenting the market but is attempting to reach everyone with the product.

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Definitions:

Fibrous Coat

A dense tissue layer that provides protective covering or support in various organs and structures in the body.

Liters

Liters are a unit of volume in the metric system, equivalent to one cubic decimeter or 1000 cubic centimeters, commonly used to measure liquids.

Urine

Liquid waste product made by the nephrons of the vertebrate kidney through the processes of glomerular filtration, tubular reabsorption, and tubular secretion.

Aldosterone

A steroid hormone produced by the adrenal glands that regulates salt and water balance in the body.