Scenario 6

question 127

Multiple Choice

Scenario 6.2 Use the following to answer the questions.
GE Transportation produces locomotive engines for sale in countries around the world. After looking at the total market for locomotive engines, the company found that various rail lines wanted different types of engines. Major rail lines in the U.S. and South America wanted engines to haul heavy freight. Rail lines in Sweden and Germany were interested in a cleaner, greener locomotive engine. Rail lines operated by several Eastern European countries wanted locomotive engines for running short distances between cities in their own country. GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine, and its Dash 9, suited for short line transport.
Refer to Scenario 6.2. GE Transportation is most likely using a(an) ______ targeting strategy, segmenting by ________ variables.

• A) Undifferentiated; benefit expectations
• B) Differentiated; benefit expectations
• C) Differentiated; volume usage
• D) Concentrated; volume usage
• E) Concentrated; geographic location

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Definitions:

Expert Judgment

The insight or decision made by someone who is highly knowledgeable and experienced in a particular field.

Random Errors

Errors in measurement caused by unpredictable fluctuations and which affect the precision of experimental data.

Fair Credit Reporting Act

A federal law designed to promote accuracy, fairness, and the privacy of information in the files of consumer reporting agencies.

Credit History

A record of a person's or company's past borrowing and repaying behavior, including information about late payments and bankruptcy.