The Marketer Uses Segmentation Variables to Divide a Market into Segments

question 119

Multiple Choice

The marketer uses segmentation variables to divide a market into segments. All of the following statements are true about segmentation variables except:

• A) The variables should be related to the customer's needs relative to the product being marketed.
• B) The variables must be measurable.
• C) The variables should be based solely on demographic characteristics.
• D) The variables should be related to the customer's behavior relative to the product being marketed.
• E) The variables should be related to the customer's uses of the product being marketed.

Analyze the concept of producer surplus and consumer surplus in relation to market price.

Understand the adverse selection and moral hazard problems in insurance and their economic implications.

Explore how private negotiation and regulatory frameworks can address or mitigate externalities.

Understand the concept of asymmetric information and its implications on markets.

---

Definitions:

Chronic Glomerular Nephritis

A kidney condition involving long-term inflammation and damage to the glomeruli, affecting filtration and kidney function.

Renal Failure

A medical condition where the kidneys lose their ability to adequately filter waste products from the blood.

Digestive System

The system of organs responsible for the intake, breakdown, absorption of food and elimination of waste, including the mouth, esophagus, stomach, intestines, and related structures.

Chronic Glomerular Nephritis

A long-term inflammation of the tiny filters in the kidneys (glomeruli) that can lead to kidney failure.