Why Do Marketers Rely Heavily on Demographic Characteristics When Segmenting

question 67

Essay

Why do marketers rely heavily on demographic characteristics when segmenting consumer markets?

---

Definitions:

Post-Traumatic Stress Disorder

A mental health condition triggered by experiencing or witnessing a traumatic event, characterized by flashbacks, nightmares, severe anxiety, and uncontrollable thoughts about the event.

Acute Stress Disorder

A condition characterized by the development of severe anxiety, dissociation, and other symptoms occurring within a month after exposure to a traumatic event.

Panic Disorder

A mental health condition characterized by sudden and repeated episodes of intense fear accompanied by physical symptoms such as chest pain, heart palpitations, shortness of breath, dizziness, or abdominal distress.

Panic Attacks

Sudden, intense surges of fear or discomfort, often with physical symptoms like rapid heartbeat, shortness of breath, or dizziness.