Marketers Use a Variety of Characteristics to Segment Markets They

question 38

Multiple Choice

Marketers use a variety of characteristics to segment markets they are interested in pursuing. When segmenting consumer markets, demographic variables are normally used. All of the following are demographic characteristics used by marketers to segment markets except:

• A) Age
• B) Social class
• C) Family size
• D) Hometown
• E) Marital status

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Definitions:

Competitive Foothold

A strategic position obtained by a company in a market that gives it an advantage over its competitors.

Wholesalers

Entities that sell products in large quantities, typically to retailers or other intermediaries, rather than to the final consumer.

Distribution Channel

refers to the path or route through which goods and services travel from the producer to the final user or consumer.

Merchant Wholesalers

Businesses that buy goods in large quantities from manufacturers and resell them in smaller quantities to retailers.