Which of the Following Is an Example of Benefit Segmentation

question 71

Multiple Choice

Which of the following is an example of benefit segmentation?

• A) A cigarette manufacturer separates the market into heavy users who smoke at least one pack a day, moderate users who smoke less than a pack, and the occasional user who smokes cigarettes or cigars only for special occasions.
• B) Colgate-Palmolive markets three types of toothpaste: toothpaste with fluoride to strengthen tooth enamel, toothpaste with whitening properties, and toothpaste for sensitive gums.
• C) REI has one line of bikes geared toward active bicyclists who bike everywhere and a line geared toward those who bicycle simply for recreational purposes.
• D) Lego has certain lines of Legos geared toward children and other lines targeted toward adult collectors.
• E) Michelin develops a more durable type of tire for the Southwestern market due to the impact hotter climate conditions can have on tires.

---

Definitions:

Slow Life History

An evolutionary strategy characterized by longer development periods, later reproduction, and fewer offspring, focusing on the survival and quality of offspring rather than quantity.

Traditional Hunter-gatherer

Refers to societies or cultures that subsist by hunting, fishing, and gathering wild plants, often characterized by nomadic lifestyles and small community sizes.

Inclusive Fitness

A concept in evolutionary biology that refers to an organism's genetic success as measured not just by personal reproduction, but also by the impact on the reproduction of genetically related others.

Cloning

The process of creating genetically identical copies of a biological entity, which can apply to cells, tissues, or entire organisms.