Leonard Is Developing a Market Forecast

question 63

Multiple Choice

Leonard is developing a market forecast. After reviewing years of sales, he noticed there seems to be a clear association between past sales and households with children. The more families with children locate to the area, the more sales seem to increase. Leonard believes he can use this relationship and the information he has on households in the area to predict future sales. This is an example of what type of forecasting method?

• A) Delphi technique
• B) Executive judgment
• C) Time Series analysis
• D) Regression analysis
• E) Market test

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Definitions:

Oceanic Fracture Zone

Crack or step in elevation of the seafloor that formed as a transform fault along a mid-ocean ridge but is no longer a plate boundary.

Mantle

The thick layer of rock between the Earth's crust and core, constituting most of the Earth's volume and involved in tectonic processes.

Melting

The process by which a solid substance changes to a liquid state due to an increase in temperature and/or a decrease in pressure.

Transform Boundaries

Places where two tectonic plates slide past each other horizontally.