The Marketing Department at Whole Foods Is Using Software to Measure

question 22

Multiple Choice

The marketing department at Whole Foods is using software to measure and interpret the effectiveness of a new promotional campaign it launched on sustainable seafood. It wants to evaluate the return on investment of the campaign and make changes to the campaign if needed. Which tool is Whole Foods most likely using?

• A) marketing analytics
• B) statistical analysis
• C) databases
• D) marketing decision support system
• E) singe-source data

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Definitions:

Majors

Fields of study in higher education that students specialize in to earn a degree.

ANOVA

A statistical method (Analysis of Variance) used to assess whether there are any statistically significant differences between the means of three or more independent (unrelated) groups.

Tukey's

A statistical method, commonly Tukey's range test or Tukey's Honest Significant Difference (HSD) test, used to find means that are significantly different from each other.

LSD

Lysergic acid diethylamide, a potent psychoactive drug, or in a statistical context, it might refer to the Least Significant Difference test for comparing means.