Discuss Cognitive Dissonance as It Relates to Postpurchase Evaluation and Describe

question 73

Essay

Discuss cognitive dissonance as it relates to postpurchase evaluation and describe how marketers can reduce cognitive dissonance in a consumer who has just purchased an expensive product.

Recognize behaviors and strategies that enhance internal visibility and political networks.

Distinguish between different defensive behaviors used in organizational settings.

Understand the relationship between political skill and job performance, satisfaction, and career success.

Identify personality traits that predispose individuals to engage in networking behaviors.

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Definitions:

Subordinate

A person or thing considered lower in rank, position, or importance compared to another.

Google Docs

is a free, web-based word processor offered by Google within its Google Drive service, allowing users to create, edit, and collaborate on documents online.

Project Management

The art of planning, organizing, securing, managing, leading, and controlling resources to achieve specific goals.

Free Software

Software that grants users the freedom to use, study, distribute, and modify it, often available at no cost.