How Does the Level of Involvement Affect the Type of Consumer

question 19

Essay

How does the level of involvement affect the type of consumer decision-making process that a person uses?

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Definitions:

Social Identity

An individual's sense of who they are based on their group membership(s), playing a key role in shaping attitudes and behavior.

Group Pressure

The influence exerted by a group that encourages individuals to change their attitudes, values, or behaviors to conform to group norms.

Norm Formation

The process by which new standards of behavior, attitudes, or beliefs become established within a social group.

Group Dynamics

The patterns of interaction, including the processes and behaviors, that occur within a group setting.