Why Are Consumer Attitudes an Important Issue for Marketers to Study

question 183

Essay

Why are consumer attitudes an important issue for marketers to study? Can attitudes be changed easily by marketers? Explain.

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Definitions:

Renewable Energy

Energy generated from natural processes that are continuously replenished, such as sunlight, wind, rain, tides, and geothermal heat.

Coal

Coal is a combustible black or brownish-black sedimentary rock used primarily as an energy source and for heating.

Oil

Triglyceride, usually of plant origin, that is composed of glycerol and three fatty acids and is liquid in consistency due to many unsaturated bonds in the hydrocarbon chains of the fatty acids.

Hydropower

The use of flowing or falling water to generate electrical energy.