Extended Decision Making Is the Type of Consumer Decision-Making Process

question 143

Multiple Choice

Extended decision making is the type of consumer decision-making process that

• A) involves no conscious planning but rather a powerful and persistent urge to buy something.
• B) is the most complex decision-making behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products.
• C) requires a moderate amount of time for information gathering and search.
• D) is the creation and maintenance of a collection of products that satisfy a person's needs and wants.
• E) requires very little search-and-decision effort and is practiced when buying low-cost and frequently purchased products.

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Definitions:

Long-term Potentiation

A lasting enhancement in signal transmission between two neurons resulting from their simultaneous stimulation, often considered a cellular mechanism for learning and memory.

Synaptic Connections

The points at which nerve cells (neurons) connect and communicate with each other through neurotransmitters.

Vicarious Conditioning

Learning that occurs by observing the reactions of others to an environmental stimulus rather than through direct experience.

Tabula Rasa

A theory suggesting that individuals are born without built-in mental content, and all knowledge comes from experience or perception.