A Consumer's Buying Decisions Are Affected in Part by the People

question 144

Multiple Choice

A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called

• A) motivational influences.
• B) social influences.
• C) roles.
• D) personality influences.
• E) cultural influences.

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Definitions:

Clustering

The grouping of similar objects or data points in a way that they are more closely associated with each other than with those in other groups.

Sensory Memory

The shortest-term element of memory that acts as a buffer for stimuli received through the five senses, which are retained accurately but very briefly.

Indefinitely

For an unspecified or unlimited duration of time.

Acoustically

Pertaining to sound, the science of sound, or the properties of sound transmission.