The Five Major Stages of the Consumer Buying Decision Process

question 226

Multiple Choice

The five major stages of the consumer buying decision process, in order, are

• A) information search, establishment of product criteria, evaluation of alternatives, purchase, and postpurchase evaluation.
• B) problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation.
• C) problem recognition, information search, evaluation of alternatives, postpurchase evaluation, and purchase.
• D) information search, evaluation of alternatives, purchase, trial adoption period, and postpurchase evaluation.
• E) problem recognition, purchase, evaluation of alternatives, postpurchase evaluation, and rebuy.

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Definitions:

Teaching Method

A systematic plan designed to present educational material or a concept to students.

Multiplication Concept

A fundamental mathematical operation representing the repeated addition of a number by itself a specified number of times.

Wilcoxon Signed-Rank Test

A nonparametric statistical test used to compare two paired samples to assess whether their population mean ranks differ.

Relative Frequency Distributions

A representation of the number of times each value occurs relative to the total number of values in a data set.