If a Company Segments Its Market on the Basis of Their

question 1

Multiple Choice

If a company segments its market on the basis of their reasons for purchasing a particular product, the primary segmentation variable in use is

• A) lifestyle.
• B) motives.
• C) personality.
• D) benefit expectations.
• E) personality attributes.

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Definitions:

Letters from a Farmer

A series of essays written by John Dickinson in 1767-68, arguing against the Townsend Acts and for colonial rights, contributing to the American Revolution.

Parliament

The supreme legislative body in many countries, including the United Kingdom, Canada, and Australia, composed typically of two houses (upper and lower) to make, amend, and repeal laws.

Boston Massacre

An incident on March 5, 1770, where British soldiers killed five civilian men in Boston, escalating tensions between American colonists and the British government.

British Soldiers

Members of the military forces of the United Kingdom, known for their roles in various historical conflicts and colonizing efforts around the globe.