Within the Information Search Step of the Consumer Buying Decision

question 12

Multiple Choice

Within the information search step of the consumer buying decision process, what two primary aspects exist?

• A) Consideration sets and evoked sets
• B) Personal information and nonpersonal information
• C) Selective retention and selective distortion
• D) Internal search and external search
• E) Company-produced information and internal information

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Definitions:

Impaired Brain Functioning

Deterioration or abnormal functioning of brain processes, affecting cognitive abilities, emotional regulation, or physical coordination.

Representative Sample

A subset of a population that accurately reflects the members of the entire population.

Sociologists

Scientists who study human societies, covering a broad range of topics from social behavior, culture, to institutions and their development.

Sample

Any subset of units from a population that a researcher studies.