There Are Generally __________ Steps in the Target Market Selection

question 152

Multiple Choice

There are generally __________ steps in the target market selection process. The second step is ______________.

• A) five; determine which segmentation variables to use
• B) five; select specific target markets
• C) five; develop market segment profiles
• D) four; identify the appropriate targeting strategy
• E) four; determine which segmentation variables to use

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Definitions:

Mental Age

A measure of an individual's cognitive ability compared to the average cognitive ability of individuals in their age group.

IQ

Intelligence quotient, a measure of a person's cognitive abilities in relation to their age group.

Culture-Fair Tests

Assessments designed to minimize the influence of cultural background or language on test performance, to measure intelligence or ability more accurately.

Minimize Language

The practice of simplifying language use to the most basic necessary elements.