Marketers May Try to Change Consumers' Attitudes Toward a Product

question 191

True/False

Marketers may try to change consumers' attitudes toward a product if they feel that a significant number of consumers have strong negative attitudes toward it.

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Definitions:

Spirit of '76

Symbolizes American patriotism and the revolutionary spirit associated with the year 1776.

Great Migration

The movement of over six million African Americans from the rural Southern United States to urban areas in the North and West, from approximately 1916 to 1970, in search of better economic opportunities.

Prohibition Movement

A social and political campaign in the United States aiming to ban the manufacture, sale, and consumption of alcoholic beverages, which led to the 18th Amendment and Prohibition era from 1920 to 1933.

Trenchfoot

A medical condition caused by prolonged exposure of the feet to damp, unsanitary, and cold conditions, commonly experienced by soldiers in trenches.