When a Consumer Purchases Products Occasionally or Needs Information About

question 93

Multiple Choice

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in

• A) enduring purchase behavior.
• B) routinized response behavior.
• C) extended decision making.
• D) impulse searching.
• E) limited decision making.

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Definitions:

Economy Control

The use of various tools and policies by a government to regulate and oversee the economy’s health and stability.

Stagflation

A condition of slow economic growth and relatively high unemployment – a period of stagnation – accompanied by rising prices (inflation).

High Unemployment Rates

A condition where a significant portion of a workforce is not employed but is actively seeking work, reflecting economic downturns or structural changes in the economy.

High Inflation Rates

A situation characterized by a rapid and excessive rise in the general price level of goods and services in an economy over a period of time.