Jose and Teresa Are Searching for an Apartment

question 210

Multiple Choice

Jose and Teresa are searching for an apartment. They will most likely engage in which one of the following forms of decision making?

• A) Extended decision making
• B) Limited decision making
• C) Impulse buying
• D) Routinized response behavior
• E) Intensive response behavior

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Definitions:

Buyer Persona

A semi-fictional character created by businesses to represent the ideal customer, helping in tailoring marketing strategies.

Buyer Experience

The overall perception and satisfaction a consumer has after engaging with a company and purchasing its products or services.

Exclusionary Personas

Character profiles used in design and marketing that specifically represent individuals who are not the target audience or users of a product or service.

Customer Pain Points

Specific problems experienced by customers, which businesses aim to solve with their products or services.