When Julia Goes to the First Class of Her Operations

question 42

Multiple Choice

When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Julia?

• A) Purchase
• B) Evaluation of alternatives
• C) Problem recognition
• D) Information search
• E) Prepurchase evaluation

---

Definitions:

Ergonomics

The study and design of equipment and workplaces to fit the user's body, improving comfort, efficiency, and safety.

United States Population

The total number of people living in the United States, reflecting diverse ethnic, racial, and cultural backgrounds.

Age 65

Traditionally considered the age of retirement in many countries, marking the transition from middle age to the senior years.