Within the Information Search Step of the Consumer Buying Decision

question 12

Multiple Choice

Within the information search step of the consumer buying decision process, what two primary aspects exist?

• A) Consideration sets and evoked sets
• B) Personal information and nonpersonal information
• C) Selective retention and selective distortion
• D) Internal search and external search
• E) Company-produced information and internal information

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Definitions:

Powerful Professions

Occupations that hold significant influence, authority, or control within society, often affecting major decisions and policies.

Overrepresented

Refers to a group or category that is disproportionately large or appears in greater numbers than would be expected within a given context.

Child Welfare System

A network of services designed to ensure the safety, well-being, and appropriate care of children, especially those who are vulnerable or at risk.

Organizational Assessor

A professional responsible for evaluating the systems, structures, and processes within an organization to identify strengths and areas for improvement.