Selective Exposure Refers to

question 147

Multiple Choice

Selective exposure refers to

• A) targeting only certain parts of the total market.
• B) admitting only certain inputs into consciousness.
• C) the circumstances or conditions that exist when a consumer is making a purchase decision.
• D) the process of selecting, organizing, and interpreting information inputs to produce meaning.
• E) remembering inputs that support personal feelings and beliefs and forgetting those that do not.

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Definitions:

Values

The worth or importance you attach to different factors in your life.

Job Satisfaction

The degree to which individuals feel positively about their job and work environment.

Unexcused Reasons

Reasons for absence or behavior that are not accepted or justified according to established rules or policies.

Absent

The state of not being present in a place where one is expected to be, such as in the context of employment or meetings.