A Marketer's Use of Framing Can Make a Product Characteristic

question 220

True/False

A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.

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Definitions:

Amygdala

A part of the brain's limbic system, instrumental in processing emotions, emotional behavior, and motivation, particularly those related to survival and fear responses.

Olfactory Bulb

A brain structure involved in the sense of smell, processing information from olfactory receptor cells.

Occipital Lobe

The region of the cerebral cortex located at the back of the brain, primarily involved in processing visual information.

Sympathetic Nervous System

The subdivision of the autonomic nervous system that mobilizes bodily resources and increases the output of energy during emotion and stress.