Tim Is a Marketing Research Consultant and Specializes in Qualitative

question 150

Multiple Choice

Tim is a marketing research consultant and specializes in qualitative research. He's a member of the Qualitative Research Association and enjoys attending regional and national meetings where he can meet other consultants and participate in workshops to improve his skills. Tim always finds one to two new books to purchase from the trade show and truly enjoys the chance to expand his knowledge base through these learning opportunities. He knows that this new knowledge will improve his capabilities to deliver the type of consultation his clients might desire and will enable him to effectively compete for work. Tim's attendance at these national meetings and his book purchases are motivated by his need of ________ , one of Maslow's hierarchy of needs.

• A) self-actualization
• B) physiological
• C) social
• D) esteem

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Definitions:

Job Performance

The effectiveness and efficiency with which an individual or group completes tasks in a work setting.

Company's Culture

A collective set of values, beliefs, and behaviors that characterizes an organization and its members.

Leadership Style

A leader’s characteristic way of behaving in a variety of situations.

Organizational Culture

Values and beliefs of the firm that guide people’s actions.