Scenario 8

question 114

Multiple Choice

Scenario 8.1 Use the following to answer the questions.
Samsung is entering the home appliance market with its new French Door Refrigerator. In designing the production facility, it has a need for various pieces of equipment, including the perpetual assembly belt drive, quasi-assembly pods, and finishing stations. The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision. Samsung has already contacted several producers of the quasi-assembly pods, and has begun negotiations with their sales representatives.
Refer to Scenario 8.1. Which of the following groups should Samsung not include in its buying center for the new equipment?

• A) Purchasing agents at Samsung
• B) Eventual users within Samsung
• C) Potential future Samsung customers
• D) Gatekeepers within Samsung
• E) Senior managers at Samsung

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Definitions:

Aggregate Demand Curve

Represents the total quantity of all goods and services that households, businesses, and government are willing to buy at each price level in an economy.

Recessionary Gap

A situation where the real Gross Domestic Product (GDP) is lower than the potential GDP, indicating underperformance in an economy.

Short-Run Aggregate Supply

The total production of goods and services available in an economy at different price levels in the short term, often influenced by temporary factors.

Expansionary Gap

A situation in macroeconomics when the output of an economy exceeds the potential output level, typically leading to inflationary pressures.