Richard Is a B2B Marketer Working for a Multinational Firm

question 5

Multiple Choice

Richard is a B2B marketer working for a multinational firm. He needs to identify and locate potential customers in the U.S. construction industry. Richard does not have much time to do this. He also does not have a lot of experience in this area. He wants to get this done as conveniently as possible. Which of the following would best fit Richard's preferences as well as his desire to have the job done accurately?

• A) The International Standard Industrial Classification system
• B) Industry directories
• C) Commercial data services
• D) Online directories
• E) State directories

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Definitions:

Subsystems

Components of a larger system that work together to achieve a common goal, each performing a specific function within the overall system.

Declarative Memories

Memories that can be consciously recalled such as facts and events.

Recognition

The cognitive process of identifying a familiar object, concept, or piece of information from previous encounters or knowledge.

Recognition

The identification of something as having been previously seen, heard, known, etc.