Baxter Publishing Sought to Reduce Expenditures Related to the Printing

question 30

Multiple Choice

Baxter Publishing sought to reduce expenditures related to the printing of books in its trade and educational market and contracted with a printing company in China. However, the publishing company soon realized that China has weak enforcement of intellectual property laws and that gray market books began appearing in the marketplace, which greatly impacted Baxter's profits. The company found that they had little recourse against the contract manufacturer and learned a very difficult lesson in international marketing. This exemplifies the impact of _______ forces on international business.

• A) ethical and social responsibility
• B) competitive
• C) technological
• D) political, legal, and regulatory

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Definitions:

Subclavian

Relating to the area beneath the clavicle (collarbone), particularly regarding vessels and nerves in that region.

Subcutaneous Tissue

The layer of tissue found directly under the skin, primarily consisting of fat and connective tissues that cushion and insulate the body.

Internal Jugular

A vein located at the side of the neck that collects blood from the brain, the outside of the face, and the neck, returning it to the heart.

Superior Vena Cava

A large vein carrying deoxygenated blood from the upper half of the body to the heart's right atrium.