Richard Is a B2B Marketer Working for a Multinational Firm

question 5

Multiple Choice

Richard is a B2B marketer working for a multinational firm. He needs to identify and locate potential customers in the U.S. construction industry. Richard does not have much time to do this. He also does not have a lot of experience in this area. He wants to get this done as conveniently as possible. Which of the following would best fit Richard's preferences as well as his desire to have the job done accurately?

• A) The International Standard Industrial Classification system
• B) Industry directories
• C) Commercial data services
• D) Online directories
• E) State directories

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Definitions:

Real Property

The ground and everything permanently attached to it including land, buildings, and growing trees and shrubs; the air space above the land is also included.

Writing

The act or process of composing text for various purposes, such as communication, documentation, or artistic expression.

Surviving Spouse

The partner who remains alive after the other has died, often relevant in the context of inheritances and legal rights.

Died Testate

A legal term indicating that a person has died leaving a valid will that dictates the distribution of their estate.