Swiss-Based Nestlé Has Taken a Global Approach to Marketing Its

question 159

Multiple Choice

Swiss-based Nestlé has taken a global approach to marketing its chocolate products. Which of the following is most easily standardized?

• A) Product
• B) Promotion
• C) Distribution
• D) Advertising
• E) Price

---

Definitions:

Public-Sector Managers

Individuals who oversee and lead government agencies, departments, or publicly owned corporations, ensuring the delivery of public services efficiently and effectively.

Bankruptcy

A legal process through which individuals or businesses unable to meet their financial obligations can seek relief from some or all of their debts.

Competition

The rivalry among businesses to sell their goods and services to consumers, driving innovation and keeping prices low.

Great Depression

A severe worldwide economic downturn that lasted throughout the 1930s, marked by widespread unemployment and poverty.