What Are the Factors That Marketers Should Consider While Selecting

question 249

Essay

What are the factors that marketers should consider while selecting a brand name?

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Definitions:

Merit-Based Rewards

Rewards given based on an individual’s achievements, performance, or talents, emphasizing a fair and equal opportunity basis.

Visible Recognition

The acknowledgment or appreciation of an individual's or group's efforts or achievements in a public and noticeable manner.

Influential Morality

A concept that deals with the impact moral values have on guiding behavior and influencing others.

Transactional Leadership

A leadership style focused on the exchanges between leaders and followers, emphasizing rewards and punishments to motivate performance.