Because Firms Have Different Resources and Core Competencies, Their International

question 40

Multiple Choice

Because firms have different resources and core competencies, their international marketing strategies will also be different. Nevertheless, any firm seeking to be successful in international markets must establish the right organizational structure for its core competencies and resources. Which of the following is a valid international organizational structure?

• A) Geographic area structure
• B) Non-domestic structure
• C) Domicile structure
• D) Sales department structure
• E) Overseas operations structure

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Definitions:

Meta-Analysis

A statistical technique that combines the results of multiple scientific studies to arrive at a comprehensive understanding of the results across different studies.

ACT

Acceptance and Commitment Therapy; a type of psychotherapy that encourages individuals to embrace their thoughts and feelings rather than fighting or feeling guilty for them.

Effect Size

A quantitative measure of the strength of a phenomenon or the magnitude of the difference between groups in a statistical research study, indicating the practical significance of the results.

Experiential Avoidance

A psychological phenomenon where individuals attempt to avoid thoughts, feelings, memories, and physical sensations that are internally distressing.