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Marketers can control the perception of potential buyers.
Civil Rights
The rights of citizens to political and social freedom and equality, often protected by law and central to debates over justice, democracy, and societal progress.
President Truman
Harry S. Truman, the 33rd President of the United States, who served from 1945 to 1953 and is known for ending World War II by using atomic bombs on Japan.
Totalitarianism
The term that describes aggressive, ideologically driven states that seek to subdue all of civil society to their control, thus leaving no room for individual rights or alternative values.
Individual Rights
Describes the rights and freedoms that are guaranteed to each person, typically protected by law, from unwarranted government interference.
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