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Hobby Lobby encourages customers to visit their website and "like" their Facebook page. It also enlists customers to post feedback on their company, refer articles of interest to other Hobby Lobby customers, and offer suggestions for future electronic communication. Hobby Lobby is using a positive marketing strategy for its Facebook page and company website because customer-generated content appears
Psychological Capital
An individual's positive psychological state, characterized by self-efficacy, optimism, hope, and resilience, which contributes to their overall performance and well-being.
Social Capital
Social resources that individuals obtain from participation in a social structure.
Human Capital
Human Capital represents the skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization or country.
Motivate Employees
The process of inspiring employees to achieve their best performance by addressing their needs, offering incentives, and creating a supportive work environment.
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