Global Marketers Such as PepsiCo Have Embraced Technology That Enables

question 74

Multiple Choice

Global marketers such as PepsiCo have embraced technology that enables them to form better relationships and communicate with customers. One of the benefits of e-marketing that PepsiCo enjoys is that

• A) marketers and customers can share information.
• B) e-marketing generates more revenue for the firm.
• C) e-marketing is simple and easy to use.
• D) e-marketing can be implemented without using advertising agencies.

---

Definitions:

Survival Statutes

Laws that allow certain legal rights or actions to continue to exist even after the death of an individual involved.

Personal Injuries

Refers to physical or emotional harm suffered by an individual due to another's negligence or intentional actions.

Libel

A false published statement that damages a person's reputation, categorized as written defamation.

Cyber Invasion

Unauthorized and malicious intrusion into personal, governmental, or business digital systems or networks.