The Birth of the Internet Unleashed a Smorgasbord of New

question 165

Multiple Choice

The birth of the Internet unleashed a smorgasbord of new digital marketing opportunities for the modern-day marketer. Marketers are now only limited by their ability to grasp and utilize all the tools and techniques of digital marketing. On the other hand, consumers now demand more information faster than before. This challenge is complicated by the fact that different consumers use social media in different ways. According to the Social Technographics Profile, _____________ are those consumers who develop their own social media outlets, whereas______________ are consumers who gather and organize social media content generated by others.

• A) collectors; conversationalists
• B) creators; collectors
• C) originators; organizers
• D) developers; gatherers
• E) collectors; critics

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Definitions:

Straight Bond Value

The value of a bond that pays a fixed interest rate and does not have any embedded options or features.

European Option

A type of options contract that can only be exercised at the expiration date, not before.

Expiration Date

The date on which a contractual agreement, option, or financial instrument becomes invalid or requires renewal.

Exercise Price

The predetermined price at which an option contract can be executed.