An Individual Knows That a Product Exists, but Has Little

question 154

Multiple Choice

An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?

• A) Trial
• B) Adoption
• C) Interest
• D) Awareness
• E) Evaluation

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Definitions:

Creativity

The ability to generate new ideas, solutions, or innovative approaches to problems.