Examlex
A brand name is the part of the brand that is spoken.
Game Stage
The third stage in Mead’s theory of the development of self wherein children play organized games and take on the perspective of the generalized other.
Generalized Other
A concept in sociology referring to the general societal expectations and attitudes that individuals use to understand others' viewpoints and to guide their own behavior.
Looking-glass Self
A social psychological concept suggesting that an individual's self-concept is shaped by how they believe others perceive them.
Self-concept
An individual's understanding and evaluation of their own behaviors, abilities, and unique characteristics; essentially, one's mental and conceptual understanding of themselves.
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