Examlex
What is brand loyalty? Explain the three degrees of brand loyalty.
Competencies
Skills, knowledge, and abilities that enable individuals or organizations to perform effectively.
Market Segment
A subgroup of people or organizations within a broader market that share one or more characteristics, targeted with customized marketing strategies.
Differentiated Targeting
A marketing strategy that involves targeting two or more distinct market segments with specific products or marketing mixes tailored to each.
Business Diversify
The strategy of increasing the variety of products or markets a company is involved in to reduce risk and increase growth potential.
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