Procter & Gamble Markets Shampoo Under Several Different Brand Names

question 35

Multiple Choice

Procter & Gamble markets shampoo under several different brand names, including Pantene, Herbal Essences, Head & Shoulders, and Aussie. For shaving products, Procter & Gamble markets several different razors under the Gillette brand, including Gillette Mach3, Gillette Fusion, and Gillette ProGlide. They also use the Gillette name for shaving creams, aftershaves, deodorants, and body washes. Procter & Gamble is using _____ branding for the shampoo category and _____ branding for the shaving category.

• A) individual; family
• B) manufacturer; private
• C) family; individual
• D) brand-extension; private
• E) individual; individual

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Definitions:

IRR

Internal Rate of Return; a metric used in capital budgeting to estimate the profitability of potential investments.

Probability Distributions

A statistical function that describes all the possible values and likelihoods that a random variable can take within a given range.

Portfolio Theory

A body of thought aimed at forming investment portfolios that minimize risk for a given return.

Risk Adjusted Returns

Financial returns that have been modified to consider the risk involved in achieving those returns, allowing for a more accurate comparison of different investments.