If Ralph Lauren, a Designer of Fine Clothing, Authorized Dan

question 120

Multiple Choice

If Ralph Lauren, a designer of fine clothing, authorized Dan River Mills to market a line of sheets under the Ralph Lauren name, this arrangement is an example of

• A) brand extension.
• B) brand licensing.
• C) product continuation.
• D) private branding.
• E) individual branding.

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Definitions:

Hospitalization

The act or process of admitting someone to a hospital for medical care, treatment, or observation.

Drug Treatment

The use of pharmaceutical substances to manage or cure diseases and medical conditions, or to alleviate their symptoms.

Psychostimulant

A substance that elevates levels of nervous activity in the body, commonly used to improve mental alertness and reduce fatigue.

Antipsychotic

A class of drugs used to manage psychosis, particularly in disorders like schizophrenia, and to treat or prevent bipolar disorder.