If Subway Made an Agreement Allowing Another Company to Use

question 224

Multiple Choice

If Subway made an agreement allowing another company to use its brand name on a new supermarket ready-to-eat sandwich, this would be called

• A) co-branding.
• B) brand extension.
• C) brand licensing.
• D) trademark licensing.
• E) cooperative branding.

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Definitions:

Statistical Process Control

is a method used in manufacturing and business processes to monitor, control, and ensure the quality of processes through statistical analysis.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how much the values deviate from the mean of the set.

Statistical Control

The use of statistical methods to monitor and control a process or production method to maintain its quality and efficiency.

Assignable Causes

Factors in a production process that can be identified and eliminated, known for causing variations in statistical process control.