Marketers Begin to Make Decisions About Labeling, Packaging, Branding, Pricing

question 96

Multiple Choice

Marketers begin to make decisions about labeling, packaging, branding, pricing, and promotion during

• A) commercialization.
• B) screening.
• C) concept testing.
• D) product development.
• E) test marketing.

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Definitions:

Quadri-

A prefix meaning four, used in forming nouns or adjectives that denote four parts, four times, or four dimensions.

Four

The number following three and preceding five, represented in Roman numerals as IV and in Arabic numerals as 4.

Milli-

A prefix in the metric system denoting one thousandth (1/1000) of the unit it precedes.

One Thousandth

A fraction or measure representing one part out of a thousand parts.