Packages Designed to Appeal to Children Often Use

question 305

Multiple Choice

Packages designed to appeal to children often use

• A) bold designs and primary colors.
• B) clear color and simple designs.
• C) black and white only.
• D) pastels and soft images.
• E) lots of writing and little color.

Comprehend the concept of need recognition and its impact on consumer behavior.

Recognize the significance of perceived value in consumer choice.

Understand the balance of needs and its relevance in target market strategies.

Identify the sets (universal, retrieval, evoked) considered during the consumer decision process.

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Definitions:

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