You Just Finished Meeting with Your Boss and He Is

question 116

Multiple Choice

You just finished meeting with your boss and he is very upset about the most recent customer survey results for the firm. A majority of the respondents complained about the limited number of product lines your firm offers. Which of following recommendations should you make to your boss?

• A) The firm needs to lengthen its product life cycle.
• B) The firm needs to expand the width of its product mix.
• C) The firm needs to shorten its product life cycle.
• D) The firm needs to expand the depth of its product mix.
• E) The firm needs to expand the length of its product mix.

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Definitions:

POS Terminal

A device used at retail locations to process sales transactions, accepting various forms of payment and recording purchase details.

UPC

Universal Product Code, a barcode used for tracking trade items in stores, consisting of a unique 12-digit numerical identifier.

Purchase Information

Details or data related to buying a product or service, such as price, quality, availability, and vendor reputation.

RFID

Radio-Frequency Identification, a technology used to remotely store and retrieve data using devices called RFID tags.