Brand Name Awareness Is an Important Element of Brand Equity

question 203

Multiple Choice

Brand name awareness is an important element of brand equity because a familiar brand is more likely to be in a customer's ____ than an unfamiliar brand.

• A) inept set
• B) loyalty set
• C) preference group
• D) brand group
• E) consideration set

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Definitions:

Set Goals

The act of identifying a desired achievement or outcome and establishing steps or objectives to reach it.

Enroll in a New Class

The act of registering or signing up for an additional or new course of study, often implying a venture into learning something new.

Learn a New Skill

The process of acquiring a new ability or knowledge through practice and study.

Recency Error

A cognitive bias where recent events or experiences are weighted more heavily than older ones in the evaluation of individuals or situations.