If the Company That Produces Garnier Fructis Shampoo and Conditioner

question 144

Multiple Choice

If the company that produces Garnier Fructis shampoo and conditioner were to introduce Garnier Fructis dryer sheets with the same scent, this would be called ____ branding.

• A) brand-extension
• B) licensed
• C) family
• D) individual
• E) new-product

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Definitions:

Positive Intent

The assumption or belief that actions, irrespective of their impact, are motivated by good or constructive reasons from the actor's perspective.

Indra Nooyi

A prominent business executive known for her leadership as the former CEO of PepsiCo, driving innovation and growth.

Father

A male parent or guardian responsible for raising and nurturing children, either biologically or through relationship roles.

Ethics

A set of moral principles that govern the behavior of individuals and institutions.