If Subway Made an Agreement Allowing Another Company to Use

question 224

Multiple Choice

If Subway made an agreement allowing another company to use its brand name on a new supermarket ready-to-eat sandwich, this would be called

• A) co-branding.
• B) brand extension.
• C) brand licensing.
• D) trademark licensing.
• E) cooperative branding.

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Definitions:

Independent Variables

Refers to the inputs or predictors in a statistical model that are manipulated or selected by the researcher to determine their effect on the dependent variable.

COV

A measure of relative variability computed as the standard deviation divided by the mean; also known as the coefficient of variation.

Independent Variables

Variables in a statistical model that are presumed to influence or predict the outcome of a dependent variable.

Variances

Statistical measures reflecting the dispersion or spread of a set of data points or how far each value in the set is from the mean.